Paid search campaigns are a vital component of digital marketing for B2B tech companies, enabling them to appear in search engine results for relevant queries.
Reporting & Analytics
Nephila provides SEO management services beyond audits and tracking. Our programs deliver full recommendations for an SEO-compliant site while teaching content developers best practices for generating ongoing leads through search marketing.
Discovery and Benchmarking
- Cross-departmental brainstorming
- Keyword evaluations
- Website performance assessment
- Competitive Analysis
Keyword-Driven Content Production
- Define overarching keyword structure
- Establish key entry pages
- On-page SEO attribute updates
- Keyword journey identification
CTA-Focused Page Layout
- Align relevant assets with keyword-driven pages
- Rich, relevant content
- Highly visible placement of CTA
- Clear path to conversion
SEO-Conscious Architecture
- Content hierarchy & navigation
- Sub-page content
- Internal linking
- Updated sitemap & global footer
Backlink Recommendations
- Identify backlink opportunities
- Web directory listings
- Referral content strategy
- SEO best practices for demand gen
Ongoing SEO Management
- Dedicated SEO manager/meetings
- KPI trending & development
- Competitive trending
- Custom reporting and client extranet
Related Services.
Account-Based Marketing for Tech B2B Companies
Our Account-Based Marketing (ABM) services are designed to help tech B2B companies identify, target, and convert key accounts into loyal customers.