Nephila provides SEO management services beyond audits and tracking. Our programs deliver full recommendations for an SEO-compliant site while teaching content developers best practices for generating ongoing leads through search marketing.

Discovery and Benchmarking

  • Cross-departmental brainstorming
  • Keyword evaluations
  • Website performance assessment
  • Competitive Analysis

Keyword-Driven Content Production

  • Define overarching keyword structure 
  • Establish key entry pages
  • On-page SEO attribute updates
  • Keyword journey identification

CTA-Focused Page Layout

  • Align relevant assets with keyword-driven pages
  • Rich, relevant content
  • Highly visible placement of CTA
  • Clear path to conversion

SEO-Conscious Architecture

  • Content hierarchy & navigation
  • Sub-page content
  • Internal linking 
  • Updated sitemap & global footer

Backlink Recommendations

  • Identify backlink opportunities
  • Web directory listings
  • Referral content strategy
  • SEO best practices for demand gen

Ongoing SEO Management

  • Dedicated SEO manager/meetings
  • KPI trending & development
  • Competitive trending
  • Custom reporting and client extranet

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