SEO Management
Experts Who Become an Extension of Your Marketing Team
Nephila provides SEO management services beyond audits and tracking. Our programs deliver full recommendations for an SEO-compliant site while teaching content developers best practices for generating ongoing leads through search marketing.
DISCOVERY AND BENCHMARKING
- Cross-departmental brainstorming
- Keyword evaluations
- Website performance assessment
- Competitive Analysis
Keyword-Driven Content Production
- Define overarching keyword structure
- Establish key entry pages
- On-page SEO attribute updates
- Keyword journey identification
CTA-FOCUSED
PAGE LAYOUT
PAGE LAYOUT
- Align relevant assets with keyword-driven pages
- Rich, relevant content
- Highly visible placement of CTA
- Clear path to conversion
SEO-CONSCIOUS ARCHITECTURE
- Content hierarchy & navigation
- Sub-page content
- Internal linking
- Updated sitemap & global footer
BACKLINK
RECOMMENDATIONS
RECOMMENDATIONS
- Identify backlink opportunities
- Web directory listings
- Referral content strategy
- SEO best practices for demand gen
ONGOING
SEO MANAGEMENT
SEO MANAGEMENT
- Dedicated SEO manager/meetings
- KPI trending & development
- Competitive trending
- Custom reporting and client extranet