Build a B2B Demand Generation Program That’s Ready to Scale
A focused engagement for B2B technology companies that need more than campaign recommendations. Nephila works as an extension of your team to build the targeting, content, paid media, marketing operations and measurement foundation—and put it into market.
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Companies We've Supported
Looking to Accelerate Lead Generation—and Need a Reliable Partner?
Whether you’re launching a digital marketing program for the first time or strengthening an existing framework, our pilot gives you an experienced team to help develop the strategy and put the people, processes and programs in place to start generating demand.
Nephila brings together the marketing operations, content, creative, paid media and measurement resources needed to move from strategy through execution—without requiring you to hire additional internal resources or manage multiple outside partners.
For more than 20 years, we’ve worked alongside leading B2B technology companies to get programs into market, keep all the moving pieces connected and continually improve performance as we learn what works.
How the Pilot Moves From Strategy to Market
A structured engagement that turns priorities into a measurable, live demand generation program.
01 Align
Align on growth priorities, offers, audiences, success measures and the internal realities that will shape the program.
02 Target
Define ICPs, buying audiences, priority accounts, competitive context, search demand and the messages most likely to create engagement.
03 Build the Journey
Map the buyer journey to existing content, identify the gaps that matter most and prioritize the assets and conversion paths needed to support campaigns.
04 Design
Turn the research into a practical channel, campaign, budget and content plan designed around the opportunities we can actually put into market.
05 Connect the Data
Validate conversion tracking, CRM handoffs, lifecycle visibility and reporting so the program can be evaluated on more than platform metrics.
06 Produce & Launch
Build campaigns, ads, landing pages, content, response emails and the marketing operations required to connect the experience from first click through lead capture.
07 Learn & Optimize
Use campaign performance, conversion behavior and lead quality to identify what is working, where to improve and where additional investment can create the greatest impact.
08 Plan What's Next
Finish with a clear view of what the pilot proved, what should change and what the next phase of the demand generation program should look like.
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Katie Finneran
Marketing Manager, Mocingbird
Within three months of working with Nephila, we tripled our lead generation results with high-quality leads.
What We Can Build During the Pilot
Targeting & Market Intelligence
ICP, personas, priority accounts, competitors, keywords and search demand.
Campaign Strategy
Channel mix, campaign structure, budget allocation and rollout priorities.
Content & Creative
Messaging, downloadable assets, ads and campaign creative built around the buyer journey.
Conversion Experiences
Landing pages, thank-you experiences, forms and response paths designed to turn engagement into identifiable demand.
Paid Media Execution
Campaign setup, launch and optimization across the paid channels that fit the opportunity.
Marketing Operations
CRM integration, response emails, nurture, lifecycle stages and campaign tracking.
Measurement & Analytics
Conversion tracking, GA4/GTM support, dashboards and cross-channel reporting.
Optimization
Lead-quality analysis and performance insights to identify what to scale, improve or stop.
Growth Roadmap
A prioritized recommendation for the next phase of the demand generation program based on what the pilot proves.
