Lisa, Nephila’s founder, was an extended member of our digital marketing team, managing Medallia’s SEO and SEM programs. Having worked with her over three years, I’ve developed a deep respect for her ability to drive success in our programs with very little input from our end. As a seasoned veteran, she can manage tactics in her sleep. But I valued her most for her strategic guidance; always pushing for improvement and impact that went beyond keyword rankings. She was constantly thinking of ways to weave SEO and SEM into our other digital marketing channels, to build broader multi-touch programs, rather than silo’d campaigns. It is no surprise that Lisa, an external consultant, has been working at Medallia longer than any other person on the marketing team. Simply put, she drives impact.
Eric Nguyen, Marketing Manager, Medallia