Must Build Brand Awareness & Pipeline Simultaneously
Need to generate leads even if your company or technology is relatively unknown? Leverage paid media to quickly reach your target audience.
To maximize your ad spend, focus on running campaigns that not only build brand awareness but also deliver a compelling offer to attract your ideal customers.
By combining paid social media with firmographic targeting and key account lists, you can ensure that early leads align with your ideal customer profile (ICP). This strategy is essential for gaining early buy-in for your new programs.
Small Teams, Big BOD Expectations
When your team is small, possibly just a team of one, it can be challenging to find the expertise needed to build a comprehensive paid media program. Despite this, the demand for lead generation growth and the expectation for quality results remain high.
This is the ideal time to lean on Nephila's team of digital marketing experts. For far less than the cost of a single employee, you gain access to dedicated strategists, programmers, designers, editors, and marketing operations experts—all committed to driving your success.
Must Prove Program Viability Before Increasing Spend
Investing in an ad agency may seem counterintuitive with a limited initial budget. However, quickly establishing your program's credibility is crucial to reassure the C-Suite and secure additional funding.
Nephila provides proven strategies tailored to companies like yours, setting you up for success from day one. We design campaigns that are flexible, scalable, and easy to manage as your business grows.
Questionable Attribution & Tracking Data
Marketing operations are challenging, and adding paid media only increases the complexity.
If you've inherited a tracking system without clear documentation, verifying its accuracy can be time-consuming and resource-intensive.
Nephila specializes in tracking setup and management, quickly identifying and resolving issues so your team can trust the data and confidently move forward with accurate reporting.
Unsure Which Martech Tools to Prioritize
Nephila’s experience with a diverse client base gives us access to and familiarity with a broad range of marketing technologies.
In-house teams often rely on legacy tools or familiar options simply because they haven’t been exposed to better alternatives.
Based on your budget and goals, Nephila can guide you toward the most effective solutions, helping you avoid tools that don’t align with your programs.
Disparate Performance Data Overload
Nephila connects all your data sources into one clear, cohesive dashboard - a service most clients consider invaluable. No more manual aggregation or mismatched metrics—just clean, consistent data that tells you what’s working and what’s not.
We also go beyond surface-level KPIs, diving deep into each platform to reveal the true impact of your campaigns. Whether it’s identifying the top performers or spotting where you’re losing momentum, we give you the insights you need to make smarter decisions.
And with real-time updates, you’ll always be ready to adjust on the fly, ensuring your budget-heavy programs deliver the results you need.
Struggling to Rank for Non-Branded Terms
If ranking for non-branded keywords in a competitive market is a challenge, paid search campaigns can bridge the gap. Paid search puts your content front and center when prospects are actively searching for solutions, ensuring you’re in the right place at the right time to engage them.
This strategy not only attracts motivated leads for your sales team but also positions your brand alongside competitors dominating the top organic results. By securing a spot on page 1, your marketing team can test offers and messages with an active search audience, gathering valuable data to refine your website messaging and positioning.
Little or No Content for PPC Promotions
Struggling to find the right content for your PPC campaigns? Nephila’s content creation services can help you craft compelling promotions that resonate with your audience and drive results.
Many companies already have valuable content—like presentations, blogs, product overviews, and web pages—that can be quickly repurposed into ebooks, guides, cheat sheets, and other formats that resonate well with digital audiences.
Nephila’s team excels at identifying these opportunities, filling your content gaps, and building out your paid media programs with impactful, ready-to-go materials.
Benchmarks & Competitive Data from Other Startups
CMOs often ask, "How do we compare?" or "What’s typical for a company our size in this space?"
At Nephila, we work with multiple clients and have access to real-time data on digital marketing tests at companies similar to yours. Testing is part of digital marketing's DNA, and we’ve accumulated years of insights to share with our clients.
Why repeat a process that’s already proven ineffective elsewhere? If you’re curious about a new ad feature, chances are we’re already testing it with another client. It might be worth waiting for their results before you dive in.
Inbound Leads, Stuck in the Funnel
Many companies create content reactively, aligning it with the customer journey only after something new is produced. This often results in uneven content distribution across the different stages of engagement, leaving prospects stuck without clear next steps.
To avoid this, start with a comprehensive content plan tailored to your target persona. This approach ensures that every piece of content serves a purpose and keeps your prospects moving forward.
At Nephila, we design strategic content paths that guide leads smoothly through the funnel, turning interest into opportunities. By mapping out customer journeys and delivering relevant content at each stage, we help accelerate lead progression and increase engagement with your sales team.
