Nephila Marketing has managed our SEM for the past 3 years. They successfully manage the program on a daily basis, based on the strategic goals we define together. Nephila is committed to continually improve and optimize the program over time and have the experience and skills required to continually evolve the program. For example, they are always doing research to identify new keywords, testing ad copy, testing creative and optimizing spend to improve the program metrics. The team is very efficient with their time, extremely analytical and a pleasure to work with. I highly recommend Nephila Marketing to anyone who needs help with their SEM program.
Gary Smith, Director of Marketing, Mindflash
Lisa, Nephila’s founder, was an extended member of our digital marketing team, managing Medallia’s SEO and SEM programs. Having worked with her over three years, I’ve developed a deep respect for her ability to drive success in our programs with very little input from our end. As a seasoned veteran, she can manage tactics in her sleep. But I valued her most for her strategic guidance; always pushing for improvement and impact that went beyond keyword rankings. She was constantly thinking of ways to weave SEO and SEM into our other digital marketing channels, to build broader multi-touch programs, rather than silo’d campaigns. It is no surprise that Lisa, an external consultant, has been working at Medallia longer than any other person on the marketing team. Simply put, she drives impact.
Eric Nguyen, Marketing Manager, Medallia
Lisa at Nephila is a pro and in SEM this really matters. It is critical to be able to tap into someone who can bring the expertise required for PPC, understand what is happening across the broader SEM landscape and take ownership to drive results. Nephila’s results speak for themselves. I’ve hired the agency at two companies and recommended them to more.
Wynn White, Vice President, Marketing, Birst
Lisa is a fantastic search marketer. Her relentless desire to understand the data and determine improvements keep the results strong. Her energy and deep knowledge make her easy to work with.
Lissa Daniels, Director of Marketing, Medallia
Lisa rocks. Kicked off our SEM efforts when we started MobileIron and then expanded to SEO to establish our online awareness. I love working with her.
Ojas Rege, VP of Strategy, MobileIron
