How we engage

Start with a plan. Prove it with a pilot. Grow it with an embedded team.

Each step builds on the last, so nothing restarts. You can stop after any step and keep everything we’ve built together.

01
2 weeks

Strategy Session

A focused engagement that gives your team a clear, written plan, whether or not you continue with us.

  • Intake and a 30-minute discovery call
  • Read-only review of your ad accounts, HubSpot or Marketo setup, conversion tracking and current offers
  • A 90-minute working session with senior strategists
  • A written Demand Program Plan: priority audiences, channel mix, measurement readiness and a draft pilot outline
  • A 30-minute readout

The plan is yours to keep. The session fee is credited to the pilot if you continue within 30 days.

Book a Strategy Session
02
10 weeks + a 2-week run

Lead Gen Accelerator Pilot

We build and launch up to four integrated promotions, then measure what worked and plan what comes next.

PhaseWhat happens
Plan and buildOffers, audiences, creative, landing pages, forms and email, set up in your CRM
Launch and optimizeCampaigns live on Google, LinkedIn and Microsoft; weekly optimization
Measure and planResults reviewed against agreed goals; a reusable playbook and a 6–12 month roadmap

At the end, continue with Nephila in a Growth Program or hand the playbook to your team.

See the Full Pilot
03
Monthly

Growth Program

Build on what the pilot proved with an embedded team that plans, produces and optimizes your promotions every month. Choose the level that fits today; scope grows with the program.

FoundationExpandScale
Best forKeeping a proven program running and improvingAdding channels, audiences, offers or regionsRunning demand generation across regions as a full embedded team
Promotions per month246
Strategy cadenceBiweeklyWeeklyWeekly, plus quarterly planning
Account-based marketingAvailableIncludedIncluded, multi-region

Included at every level

Campaign strategy and planningCreative for included promotionsLanding pages and formsCRM campaign managementReporting and attribution supportOngoing optimization

Media spend is billed separately or paid directly to the platforms. Search and AI visibility, web development and marketing operations projects can be added.

Talk to Us About Scope
Free audits

Not ready for a full plan?

Get a free audit of any one service: a short written review with 3–5 prioritized fixes.

FAQ

Common questions

What's the difference between a free audit and a Strategy Session?

An audit looks at one service, such as your Google Ads or HubSpot setup, and gives you prioritized fixes. A Strategy Session looks at your whole program and produces a written plan, including a draft pilot.

Is media spend included?

No. Media is billed separately or paid directly to the platforms, so you always see exactly what was spent.

Which channels do you run?

Mainly Google Ads, LinkedIn Ads and Microsoft Ads, plus Reddit and other channels when they fit your audience.

What happens after the pilot?

You get a playbook and a roadmap. Continue with us in a Growth Program, or hand it to your team. Either way, the work is yours.

Who owns the work?

You do: ad accounts, creative, landing pages, CRM setup and reporting all stay with your company.

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