B2B search is different: search volumes are small, clicks are expensive and the right buyer is easy to lose among students, job seekers and competitors. We build and run Google Ads campaigns around how your buyers actually search, and we judge them by the quality of what they produce.
Every search campaign needs a clear path, and a way to spot where qualified buyers are being lost.
Account structure and keyword strategy mapped to buying stages.
Search term and negative keyword management to keep spend on real buyers.
Ad copy and landing pages written to match each search intent.
GA4 and Google Tag Manager, with CRM lead quality fed back where your setup allows.
Bid strategy, budget pacing and daily monitoring.
Consistent campaigns when you sell in more than one market.
Search captures existing demand, so it works best alongside LinkedIn and content that create it.
We review account structure, search terms, conversion tracking, ad copy and landing pages. Read-only access or a short screen share is all we need.
A short written review with 3–5 prioritized fixes, delivered within 5 business days. No obligation.
Want a plan for your whole program instead? See the Strategy Session.
Yes. We're also a Microsoft Advertising partner. Microsoft Ads often reaches B2B buyers at a lower cost per click, and we can run it alongside Google.
You do. We work in your account, so the history, data and campaigns stay with your company.
We watch search terms closely, especially in the first weeks, and build negative keyword lists by theme to screen out job seekers, students and support searches. Brand and non-brand campaigns stay separate, so each is judged on its own.
We report on qualified leads, cost per qualified lead and pipeline alongside clicks and conversions, with clear notes on what's working, where to improve and what we're doing next.