Services · Demand Generation

B2B lead generation programs built for qualified pipeline, not lead counts.

A full lead list means little if sales can't use it. We build campaign-based programs, each with a clear offer, a useful asset, targeted paid media, a landing page and follow-up, then judge them by how many leads become real conversations. We don't sell lead lists or appointment setting.

Is this you?

Signs your leads aren’t turning into pipeline.

Plenty of leads come in, but sales says few are worth a call.
Cost per lead looks fine, but no one can say what an opportunity costs.
Leads wait days for follow-up and go cold before anyone calls.
Marketing and sales have never agreed on what a qualified lead is.
Anatomy of a promotion

Five parts, built together and launched as one.

Every promotion we run has the same backbone, so nothing is missing at launch and every lead has somewhere to go.

01OfferOne clear reason to act
02AssetEbook, checklist or guide
03PromotionPaid media to the right audience
04CaptureForm or landing page
05Follow-upNurture and fast handoff
Judged by leads that become real conversations, not lead counts.
What we do

What each promotion includes.

01

One offer, one audience

Promotions built around a single offer and audience at a time.

02

Assets worth the trade

Gated ebooks, checklists and buyer's guides, plus open content.

03

Paid media

LinkedIn Lead Gen Forms, paid search and retargeting.

04

A shared definition

A definition of a qualified lead agreed with sales.

05

Nurture and follow-up

So leads don't go cold after the first touch.

06

Quality reporting

Leads split by quality, so you see what is worth scaling.

Orchestration

The fastest way to start.

Our Lead Gen Accelerator Pilot is the fastest way to start: up to four integrated promotions in 10 weeks.

Katie FinneranKatie FinneranDirector of Marketing, Mocingbird
“Within three months of working with Nephila, we tripled our lead generation results with high-quality leads.”
Free audit

Get a free lead generation audit.

We review your current offers, campaigns, landing pages and follow-up, and how leads are qualified and handed to sales.

A short written review with 3–5 prioritized fixes, delivered within 5 business days. No obligation.

Want a plan for your whole program instead? See the Strategy Session.

FAQ

Common questions

Does your B2B lead generation include lead lists or appointment setting?

No. We run inbound, campaign-based programs that attract buyers to your offers. If you also use outbound, we can coordinate timing and messaging with your team.

What counts as a qualified B2B lead?

We define it with you and your sales team before launch, usually based on role, company fit and the action they took, and report against that definition.

How fast can a lead generation program get started?

The pilot's first promotions typically launch within the first few weeks, after planning and setup.

Should lead generation content be gated?

Some should and some shouldn't. We gate assets valuable enough to trade an email for, and keep educational content open so it can be found in search and AI answers.

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