Gregg HolzrichterChief Marketing Officer“I’ve worked with the Nephila Marketing team across multiple startups over 12 years. I highly recommend marketing organizations of any size or skill to partner with Nephila for outstanding results.”
Most B2B technology marketing teams don't need more tactics. They need a program that connects audience, offer, channel and follow-up, and the capacity to run it every week. We plan that program with you, build what's missing and keep improving what performs, measured by qualified pipeline.
Each part feeds the others: content gives paid media something worth promoting, operations catches every lead, and reporting shows what to scale.
Who to reach, what to offer them and why now.
Google, LinkedIn, Microsoft and emerging channels, weighted by where your buyers are.
Offer, asset, ads, landing page and follow-up.
HubSpot or Marketo forms, routing, nurture and lifecycle stages.
Focused campaigns for the accounts sales prioritizes.
Qualified leads, meetings and pipeline, alongside channel metrics.
Demand generation is the program; the other services are its parts. Most clients start with a Strategy Session or the Lead Gen Accelerator Pilot, then continue in a Growth Program.
Gregg HolzrichterChief Marketing Officer“I’ve worked with the Nephila Marketing team across multiple startups over 12 years. I highly recommend marketing organizations of any size or skill to partner with Nephila for outstanding results.”
We review your current campaigns, offers, conversion paths and reporting against your pipeline goals.
A short written review with 3–5 prioritized fixes, delivered within 5 business days. No obligation.
Want a plan for your whole program instead? See the Strategy Session.
Lead generation captures people who are ready to raise their hand. Demand generation also builds awareness and interest among the buyers who aren't ready yet, so there are more qualified conversations later. We plan for both and report on them separately.
You'll see early signals, such as engagement, conversion rates and lead quality, within the first few weeks of launch. Pipeline impact takes longer and depends on your sales cycle. Our pilot runs 10 weeks plus a two-week run, which gives enough data to decide what to scale.
No. We work as an extension of it. Your team keeps ownership of strategy and decisions; we add senior planning and hands-on execution.
Mainly Google Ads, LinkedIn Ads and Microsoft Ads, plus content, email and channels like Reddit when they fit your audience. We recommend channels based on your buyers, not a fixed package.
B2B technology companies, including SaaS, cybersecurity, data and business intelligence, AI, cloud and infrastructure, fintech and healthtech.