Nephila Marketing
Agency Insights
Practical perspectives on paid media, marketing operations, and reporting for B2B technology teams.
Marketing Operations · LinkedIn Ads
Everything Is in the Name: How We Structure LinkedIn Ads for Better Reporting
A consistent campaign name does more than organize an ad account. Valerie Shortt explains how Nephila builds naming taxonomies for reporting, connects attribution with CRM teams, and applies the same discipline to HubSpot forms.
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Demand Generation · Agency Coordination
The Hidden Cost of Managing Multiple Marketing Agencies
Managing multiple agencies costs more than fees. Meetings, handoffs, and disconnected reporting consume internal capacity. Here’s how a coordinated, embedded team changes the operating model.
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